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FOR PPCBank Mobile Application UI/UX Consultation and Design

Published Date: February 26, 2024

1. PURPOSE AND OBJECTIVE:

The purpose of this project is to enhance our mobile banking application's user interface and user experience, ensuring it meets the highest standards of usability, aesthetics, and functionality. Our objective is to provide our customers with an intuitive, seamless, and visually appealing mobile banking experience that exceeds their expectations.


2.INVITATION TO BIDS:

PPCBank invite qualified vendors/agencies to submit proposals for upgrade of Mobile Banking UI/UX Consultation and Design. This request for proposal (RFP) endeavors to not only enhance the new banking landscape in Cambodia but also elevate the standards of customer service by striving to deliver a best-in-class experience to customers, thereby setting a new benchmark for excellence in the industry.

PPCBank extends invitations to qualified bidders, encouraging their active participation in the bidding process. In their proposals, bidders are kindly requested to include comprehensive plan, timeline, and cost estimates for the proposed services. The proposals shall be written to the designated contact person by March 15, 2024. It is authoritative to ensure that all bidding information is complete and accurate, as any instances of incomplete submissions or late arrivals will regrettably result in disqualification from consideration.

Evaluation of proposals will consider factors such as technical expertise, relevant experience, proposed methodology, cost-effectiveness, and adherence to timelines. By submitting a proposal, vendors/agencies acknowledge and agree to comply with all terms and conditions outlined in the RFP document.

The Bank reserves the right to reject any bids, as well as the discretion to accept any portion of the bid, without being obligated to provide justification for such decisions. This safeguard ensures flexibility and integrity in the bidding process, allowing for prudent evaluation and selection of proposals in alignment with the Bank’s objectives and requirements.

We look forward to receiving your proposals and working together to deliver an exceptional digital banking experience for our customers in Cambodia.

Thank you for your interest in collaborating with us.

3. BACKGROUND OF THE BANK:

Our bank, established in September 2008, has quickly become a leader in the Cambodian banking sector by leveraging the latest technology to provide a comprehensive range of banking services. We are committed to delivering exceptional customer experiences through our innovative digital banking solutions.

At the core of our operations is a strong focus on utilizing cutting-edge technology to provide seamless and efficient banking services to our customers. We have made significant investments in digitalization, allowing us to offer a wide range of products and services through advanced digital channels.

Through our state-of-the-art mobile banking platform, we provide our customers with easy access to their accounts, enabling them to perform a variety of transactions, such as fund transfers, bill payments, and balance inquiries, all from the convenience of their mobile devices. Our commitment to digital banking extends to corporate customers as well, with our smartBiz internet banking platform offering a suite of sophisticated tools for managing their financial operations.

Additionally, we have developed a mobile teller application that enables offsite customer consultations, ensuring that our customers can receive personalized assistance and guidance without the need to visit a physical branch.

In 2018, we took a significant step forward by implementing our own modular core banking system. This innovative solution, built using the latest advancements in core banking technology, has allowed us to streamline our operations, enhance efficiency, and provide a robust foundation for our digital banking services.

As a forward-thinking bank, we continuously explore emerging technologies to enhance our offerings. We are actively exploring opportunities in areas such as artificial intelligence, machine learning, and data analytics to further improve our customer experience and provide personalized financial solutions.

With a nationwide network of 23 strategically located branches and over 80 ATMs and CDMs, we strive to ensure that our customers have convenient access to our banking services across Cambodia.

Our comprehensive range of products includes various deposit options, business and consumer loans, trade finance solutions, bancassurance, international card payments, and point-of-sale services. We aim to cater to the diverse needs of our customers, providing them with the financial tools and services required to achieve their goals.

By combining our commitment to utilizing the latest technology with our extensive branch network and product offerings, we have positioned ourselves as a leading digital bank in Cambodia. We are proud to be at the forefront of the digital banking revolution, continuously striving to deliver secure, efficient, and customer-centric banking experiences.

4. REQUIREMENTS FOR UI/UX CONSULTATION AND DESIGN:

The bidder shall possess the following capabilities and expertise:

  • Proven experience in mobile app UI/UX design, specifically in the banking or financial services industry especially in Cambodia.
  • Strong understanding of user-centered design principles, usability best practices, and emerging trends in mobile app design.
  • Ability to conduct a comprehensive analysis of our current mobile banking application, identifying areas for improvement and enhancement.
  • Proficiency in developing wireframes, interactive prototypes, and visual designs that align with our brand identity.
  • Experience in collaborating with internal development teams to ensure seamless integration of the UI/UX design into the final product.
  • Familiarity with responsive design principles and compatibility across multiple devices and platforms.

4.1 REQUIREMENTS FOR UI/UX CONSULTATION AND DESIGN:

The following key design functional items should be considered for redesigning the mobile banking application:

  • Account Summary and Card Summary:

    • Provide a comprehensive summary of all types of accounts and cards, including balances, recent transactions, and relevant details.

  • Own Account Transfer, Friend and Frequent Transfers:

    • Provide options for easy transfers between the user’s own accounts, as well as transfers to friends and frequent recipients, both within and across different banks.

  • Overseas Transfers:

    • Enable users to initiate overseas transfers using SWIFT and Western Union services.

  • Domestic Transfers via National Bank Single Payment Gateway Platform:

    • Facilitate domestic transfers through the National Bank Single Payment Gateway or CIFT (Centralized Interbank Funds Transfer) platform.

  • Top-Up Phone Number and Bill Payment:

    • Allow users to conveniently top up phone numbers and make bill payments directly from the mobile banking application.

  • Cardless Cash Withdrawal from ATMs:

    • Enable users to withdraw cash from ATMs using the mobile banking application without the need for physical cards, using secure codes or authentication.

  • Visit Reservation for Cheque Book/Cashier Order and Cash Withdrawal:

    • Implement a feature that allows users to schedule appointments for obtaining cheque books, cashier orders, and cash withdrawals to minimize wait times.

  • Online Onboarding through e-KYC:

    • Facilitate seamless online onboarding for new customers through electronic Know Your Customer (e-KYC) processes.

  • Card Management:

    • Enable users to manage their cards within the application, including inquiries, activation, PIN changes, and cash advances.

  • Widget, Dark Mode, Interface, and Color Personalization:

    • Enable the inclusion of a widget for quick access to account information and essential features.

    • Implement a dark mode option for improved visibility in low-light environments.

    • Allow users to personalize the interface and color schemes to align with their preferences.

  • Widget, Dark Mode, Interface, and Color Personalization:

    • Increase visibility of marketing functions such as merchant discounts, card discounts, and promotional offers to enhance user engagement.

  • On/Off Notification for Preferred Accounts/Cards and Senders/Receivers:

    • Provide users with the ability to toggle notifications on or off for preferred accounts/cards and specific senders/receivers.

  • Improved Inquiry Features:

    • Enhance inquiry capabilities by incorporating options to hide accounts/cards and filter transactions based on senders/receivers and merchants.

  • Offline QR Payment and Receive Interface:

    • Enable users to perform QR code-based payments and receive payments even when offline.

  • Simple Merchant Management:

    • Provide users with a straightforward process for managing their merchant notification, including transaction histories and preferences.

  • Budget Management:

    • Include features for setting spending limits, receiving alerts when limits are nearly reached, and auto-categorizing expenses based on common daily usage patterns.

  • Wealth Management Dashboard:

    • Develop a dashboard that provides users with a comprehensive overview of their financial assets, investments, and wealth management options.

  • QR Payment Request Improvement User Experience:

    • Improve the user experience for requesting and processing QR code-based payments.

  • Bank Announcements and Personal Notifications:

    • Ensure that important bank announcements and personalized notifications are prominently displayed to keep users informed about relevant updates.

  • Bank Branch/ATM Finder, QR Payment Partners, and Card Discount Partners:

    • Include a feature to help users locate bank branches/ATMs, QR payment partners, and merchants offering card discounts.

  • Seamless Authentication for Device Binding and Trust Device Process:

    • Implement a seamless and secure authentication process for device binding and establishing trust with user devices.

  • Gesture Control:

    • Implement useful gesture controls, such as swipe from the edge, to provide instant access to frequently used transactions and improve daily usability.

  • Latest Design Trends:

    • Design the UI/UX to align with the latest trends, focusing on simplicity, visibility, inclusivity, and incorporating design elements such as minimalism and micro interactions.

  • Customer Intent through Machine Learning and Predictive Analytics:

    • Leverage machine learning and basic predictive analytics to deliver a personalized user experience that understands and anticipates customer intent.

**Note: The listed functional requirements are provided as a guide and may be subject to further discussion and refinement during the project.

5. BRAND STANDARD:

  • All design concepts, visual elements, and user interface components proposed in response to this Request for Proposal (RFP) must adhere to our brand standards and guidelines. Our brand is a vital asset and represents our values, identity, and commitment to our customers. 10 Therefore, it is imperative that the UI/UX design aligns with our brand image and communicates a consistent and cohesive message.
  • The bidder should familiarize themselves with our brand guidelines, which will be provided upon request, and ensure that the proposed design reflects our brand identity accurately. This includes the use of our official colors, typography, logo placement, and other brand elements. Deviations from the brand standards may result in disqualification of the proposal.
  • We expect the successful bidder to collaborate closely with our marketing and branding teams throughout the design process to ensure that the proposed UI/UX design maintains brand consistency and integrity.
  • We reserve the right to request modifications or revisions to the proposed design in order to align it with our brand standards. Furthermore, we retain the right to reject any proposal that does not meet our brand standards or fails to convey the desired brand image.

6. INSTRUCTIONS FOR BIDDERS:

Interested bidders are requested to submit a comprehensive proposal addressing the following points:

  • a. Work Credentials:

    • Provide an overview of your company, including relevant experience in mobile app UI/UX design and notable past projects.

    • Highlight expertise specific to the banking or financial services industry.

    • Include a disclaimer stating that all submitted work is original and does not infringe upon any copyrights or intellectual property rights.

  • b. Design Concept and Prototype:

    • Present your design concept for our mobile banking application, outlining your approach, methodology, and proposed improvements.

    • Include sample wireframes, interactive prototypes, or visual designs to demonstrate your understanding of our requirements.

    • Clearly define the terms and conditions related to intellectual property rights for the design concept and prototype.

  • c. Delivery Timeline:

    • Propose a detailed timeline with key milestones and deliverables, indicating the estimated completion date for each phase of the project.

  • d. Collaboration with Bank IT System Team and Vendor:

    • Describe how you will work collaboratively with our internal IT system team and any external vendors to ensure a successful implementation of the UI/UX design.

    • Explain your experience in coordinating with technical teams to integrate design solutions into existing systems.

7. TERMS AND CONDITIONS:

  • a. Work Credential Verification:

    • The proposal submitter must provide references and testimonials from previous clients to verify their work credentials.

  • b. Design Concept and Prototype:

    • The proposal must include a design concept with wireframes, interactive prototypes, or visual designs that showcase the bidder’s approach and understanding of our requirements.

    • The bidder must include a disclaimer stating that the submitted design concept and prototype are their original work and do not infringe upon any copyrights or intellectual property rights.

  • c. Delivery Timeline:

    • The proposal must provide a detailed timeline with key milestones and estimated completion dates for each phase of the project.

  • d. Collaboration and Implementation:

    • The proposal submitter must demonstrate their willingness to work closely with our internal IT system team and any external vendors during the implementation phase.

  • e. Evaluation and Selection:

    • Proposals will be evaluated based on the bidder’s experience, design concept, delivery timeline, and ability to collaborate effectively.

    • We reserve the right to accept or reject any proposal and to request additional information or clarification if necessary.

We kindly request interested bidders to submit their proposals no later than March 15, 2024 to the following emails:

  • Receive: dbd@ppcb.com.kh
  • CC: it.dept@ppcb.com.kh; s.monyrottana@ppcb.com.kh

Thank you for your interest in collaborating with us on this project. We look forward to receiving your comprehensive proposal. Should you have any questions or require further clarification, please contact:

  • Mr. Song Min, Senior Manager (Korean & English)/Tel: 011 299 001
  • Mr. Som Monyrottana, Manager (Khmer & English)/Tel: 012 998 292